We value the trust you place in us and recognize the importance of secure transactions and information privacy.

This Ayutm Privacy Policy describes how Ayutm and its affiliates collect, use, share or otherwise process your personal data through

Ayutm website www.ayutm.com .

its mobile application, and m-site (hereinafter referred to as the “Platform”).

While you can browse sections of the Platform without the need of sharing any information with us, however.

please note we do not offer any product or service under this Platform outside India.

your personal data will primarily be stored and processed in India.

By visiting this Platform, providing your information or availing out product/service.

you expressly agree to be bound by the terms and conditions of this Privacy Policy.

the Terms of Use and the applicable service/product terms and conditions.

agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy.

If you do not agree please do not use or access our Platform.

Collection of Your Information

When you use our Platform, we collect and store your information which is provided by you from time to time. Once you give us your personal data, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional.

You always have the option to not provide data by choosing not to use a particular service, product or feature on the Ayutm Platform.

We may track your buying behavior, preferences, and other information that you choose to provide on our Ayutm Platform.

We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users.

This information may include the URL that you just came from , which URL you next go to.

your computer browser information, and your IP address.

We may collect personal data from you when you set up an account or transact with us or participate in any event or contest.

While you can browse some sections of our Platform without being a registered member, certain activities do require registration.

We use your contact information to send you offers based on your previous orders and your interests.

If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback on the Platform or the social media handles maintained by us or if you use voice commands or virtual try and buy or similar features to shop on the Platform, we will collect that information you provide to us.

We retain this information as necessary to resolve disputes, provide customer support, troubleshoot problems or for internal research and analysis as permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such information into a file specific to you.

If you enroll into our loyalty and membership program, such SuperCoin, VIP or similar programs offered by Ayutm.

We will also collect your information related to your transactions on Ayutm platform and such third-party business partner platforms.

When such a third-party business partner collects your personal data directly from you.

you will be governed by their privacy policies.

Additionally, we collect your UPI ID if you choose to pay via our Ayutm UPI platform.

Ayutm shall not be responsible for the third-party business partner’s privacy practices or the content of their privacy policies.

we request you to read their privacy policies prior to disclosing any information.

Ayutm has onboarded certain third-party business partners on the Platform who specialize in the categories like travel ticket reservations, booking online movie tickets, paying online bills and more (Ultra-Partners).

If you use the services of Ultra-Partners, you will be redirected to Ultra-Partners websites/applications and your entry to Ultra-Partners websites/applications will be based on your Ayutm login credentials after seeking your permissions to share the data further.

Ayutm shall not be responsible for the Ultra-Partner’s privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.

Use of Demographic / Profile Data / Your Information

We use your personal data to take and fulfill orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

To the extent we use your personal data to market to you, we will provide you the ability to opt-out of such uses.

We use your personal data to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; report to regulatory authorities wherever required, detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection of information.

We may also request you to provide your PAN, credit information report (from credit agencies), GST Number, Government issued ID cards/number and Know-Your-Customer (KYC) details to: (i) check your eligibility for certain products and services like insurance, credit and payment products; (ii) issue GST invoice for the products and services purchased for your business requirements; (iii) enhance your experience on the Platform and provide you access to the products and services being offered by us, sellers, affiliates or lending partners. You understand that your access to these products/services may be affected in the event consent is not provided to us.

In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyze demographic and profile data about our users’ activity on our Platform.

We identify and use your IP address to help diagnose problems with our server, and to administer our Platform.

We will occasionally ask you to participate in optional surveys conducted either by us or through a third-party market research agency.

Cookies

Sharing of personal data

We may disclose your personal data to third parties, such as sellers, business partners.

Links to Other Sites

Ayutm shall not be responsible for the privacy practices or the content of their privacy policies.

we request you to read their privacy policies prior to disclosing any information.

Security Precautions

We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access.

Users are responsible for ensuring the protection of login and password records for their account.

Choice/Opt-Out

We provide all users with the opportunity to opt-out of receiving non-essential communications after setting up an account with us.

If you do not wish to receive promotional communications from us.

then please login into the Notification Preference page of Platform www.ayutm.com to unsubscribe/opt-out.

Advertisements on Platform

We use third-party advertising companies to serve ads when you visit our Platform.

These companies may use information about your visits to this and other websites in order to provide personalized advertisements about goods and services of interest to you.

You have an option to opt out from tracking of personalized advertising using the “Opt out of Ads Personalization” settings using your device’s settings application.

Ayutm will have no access to your GAID once you select this feature.

Children Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872.

We do not knowingly solicit or collect personal data from children under the age of 18 years.

If you have shared any personal data of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Data Retention

Your Rights

You have an option to withdraw your consent that you have already provided by writing to us at the contact information provided below.

Please mention “for withdrawal of consent” in the subject line of your communication. We will verify such requests before acting upon your request.

Your Consent

By visiting our Platform or by providing your personal data, you consent to the collection, use, storage, disclosure and otherwise processing of your personal data on the Platform in accordance with this Privacy Policy.

If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and to permit us to use the data in accordance with this Privacy Policy.

You, while providing your personal data over the Platform or any partner platforms or establishments, consent to us

to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes . We may update this Privacy Policy to reflect changes to our information practices.

Grievance Officer

Reva Enterprisess

Ch. Devi lal Chowk

Thana Road

ellenabad

dist. sirsa

haryana-125102

mb 7027067767